Commercial Targets of Cheap Seats

The 30 minute show I watched was Cheap Seats, a 9pm sports comedy show on ESPN Classic which takes a comedic look at old sporting events shown on ESPN in the past. As I expected from a show on a Sports network, the commercials were fairly simplistic and centered upon the audience the show was intended to attract, men who are fans of sports. The vast majority of commercials were centered upon food, whether it was A1 steak sauce or Hardees, and there were also a great deal of commercials for hardware stores and different tools, which supports the idea that the advertisers believe sports-loving males are more likely to enjoy a nice building project in the garage than on another less sporty channel such as Lifetime. I only saw one commercial on any real hard-hitting material, the famous reused catheter commercial. After paying attention to the commercials of the show, it is much more obvious to me how centralized the focus of commercials are on the specific type of audience they expect to attract.