Saturday, January 30, 2010

Commercial Targets of Cheap Seats

The 30 minute show I watched was Cheap Seats, a 9pm sports comedy show on ESPN Classic which takes a comedic look at old sporting events shown on ESPN in the past. As I expected from a show on a Sports network, the commercials were fairly simplistic and centered upon the audience the show was intended to attract, men who are fans of sports. The vast majority of commercials were centered upon food, whether it was A1 steak sauce or Hardees, and there were also a great deal of commercials for hardware stores and different tools, which supports the idea that the advertisers believe sports-loving males are more likely to enjoy a nice building project in the garage than on another less sporty channel such as Lifetime. I only saw one commercial on any real hard-hitting material, the famous reused catheter commercial. After paying attention to the commercials of the show, it is much more obvious to me how centralized the focus of commercials are on the specific type of audience they expect to attract.

Friday, January 29, 2010

Byis in da meadea

The main point I took from the article "The Bias of Language, the Bias of Pictures" was to never let my guard down when it comes to bias in the media because there is truly no information that we can receive from television or newspapers that has no bias whatsoever. I realize now how many outside factors contribute to the creation of a news story. A person has to observe the event and relate it to another person who then writes a story about it and presents it to a newscaster who then relates the story to the consumer. There are so many spots on this chain where some sort of bias or creative interpretation of the story can be put in place of the real facts, and it would be almost impossible for the average listener to notice this. I find it astounding how hard it would be to get genuine straight facts from any source of information.

Byis in da meadea

The main point I took from the article "The Bias of Language, the Bias of Pictures" was to never let my guard down when it comes to bias in the media because there is truly no information that we can receive from television or newspapers that has no bias whatsoever. I realize now how many outside factors contribute to the creation of a news story. A person has to observe the event and relate it to another person who then writes a story about it and presents it to a newscaster who then relates the story to the consumer. There are so many spots on this chain where some sort of bias or creative interpretation of the story can be put in place of the real facts, and it would be almost impossible for the average listener to notice this.

Thursday, January 28, 2010

Red Eye w/ Greg Gutfeld

On Red Eye w/ Greg Gutfeld, a 3am talk show on Fox News, I noticed a strong amount of bias in both the content of the show and the humor of the show, but I think that the show itself was fairly open and honest about its bias and was not attempting to be a legitimate news broadcast. The general theme of the show is the show's host, Greg, presents news topics both prominent in todays world, such as President Obama's State of the Union, to totally irrelevant and comical topics such as a study showing that women are more likely to have sex with men after a heavy night of drinking. The content of the show provides an opportunity for individuals with trouble sitting down and watching a regular newscast enjoy themselves while getting informed about prevalent issues, as long as they don't mind a little biased information.